8
What If We Could…
Harness Consumer Interest in
Robert Kaufman
The Robert Kaufman brand is among
the top three fabric companies in terms
of consumer recognition & preference,
and among the top four brands in
consumer precut preference.
Capitalize on Substantial Web
Traffic & Reach
The Robert Kaufman website receives
1.5 million visits in a year, with the
Where to Buy section being the 6th
most trafficked section overall, and the
4th most popular page to visit
immediately after visitors spend time in
the precuts section.
Deliver Customers to YOU
Robert Kaufman can take all this
interest and hand you customers at the
most lucrative point in the Customer
Acquisition Funnel - the point of sale, all
while combating the most common
challenges you're facing.
Capture Growing Consumer
Interest in Precuts
The overwhelming majority of quilters
report that they own precuts, and
interest and sales in the area of precuts
continues to grow.
