6
Customer Acquisition
The process of reaching new customers and making sales.
Awareness
The most money and effort is spent here at the
top of the funnel to reach the broadest
audience. Robert Kaufman ranks among the
top 3 fabric brands in consumer recognition
and preference and already invests significant
amounts of money in consumer advertising
and branding so you don't have to.
Retention & Referral
After a successful purchasing experience,
the consumer begins a relationship with
your store/brand, at which point they
become a loyalist and repeat customer, and
eventually an evangelist, promoting your
brand to their network for you, multiplying
your sales exponentially.
Discovery
Consumers are actively searching for
information by going online and utilizing
social media channels to ask other
individuals about products.
58% of consumers begin their Discovery
phase by researching the product on the
manufacturer's website.
Conversion
This is the point of sale, when the
investment in the top two phases pays off.
