17
Program Launch Timeline
YOU
NOW
Go to shopatron.com/
signup and sign up for
your free account.
SIGN UP ON SHOPATRON
YOU
Q4 2015
You make the most on orders you
fulfill directly to the consumer. Be
sure you have the precuts your
customers want. Work with your
Account Manager to develop the
most effective inventory plan.
STOCK UP ON PRECUTS
RK
beg. Oct.
Robert Kaufman's Shopatron-
enabled consumer online
precut store launched October
7th.
ONLINE STORE LAUNCHED
Ý
beg. Oct.
Consumers have already
begun placing precut orders
on the Robert Kaufman
website.
CONSUMERS BEGIN
PLACING ORDERS
YOU
Q4 2015
+ beyond
Watch the Shopatron system
and notifications from
Shopatron for consumer
orders coming through the
Robert Kaufman website for
products that you carry.
WATCH FOR ORDERS
IN YOUR AREA
YOU
Q4 2015
+ beyond
Select orders for products that
you carry, indicating that you
would like to fulfill them and send
those products to new
customers.
REQUEST TO FULFILL ORDERS
YOU
Q4 2015
+ beyond
Sell more product through this
new channel and reach new
customers!
SELL MORE PRODUCT
RK
Q1 2016
After the program is up and
running, Robert Kaufman will
ramp up consumer advertising
to increase awareness for the
online store and increase
sales to you.
INCREASE CONSUMER
AWARENESS
